Google Ad Terms & Definitions You Should Know
When running an advertisement campaign through Google Ads, I guarantee you will come across words that make absolutely no sense to you or you're kind of familiar with. I listed some words below and pulled the definition straight from a dictionary. If you're a marketer, creator, specialist, strategist, or analyst, here are a few terms that you should put in a journal and learn it by heart (if you can).
Ad Extensions: Extra bits of information that you can show alongside your ads. They can contain links to specific subpages on your webpage, a call button, product pricing information, and more.
Ad Groups: Contains one or more ads that share similar targets.
Ad Performance: A strategy designed to achieve specific and measurable financial results within a short amount of time.
Ad Ranks: A value that's used to determine where ads are shown on a page relative to other ads, and whether your ads will show at all.
Assets: Individual pieces of typed content (text, images, videos) that can be uploaded into an advertiser's account and then associated with specific types of ads.
Automated Bidding: A bid strategy that automatically sets bids for your ads based on that ad's likelihood to result in a click or conversion.
Click Share: The estimated share of all achievable clicks that you have received
Click Through Rate (CTR): A ratio showing how often people who see your ad or free product listing end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, and performing.
Conversion: An action that's counted when someone interacts with your ad or free product listing (for example, clicks a text ad or views a video ad) and then takes an action that you've defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone.
Display Network: A group of more than 2 million websites, videos, and apps where your ads can appear.
Google Ads: A product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.
Google Analytics: A platform that collects data from your websites and apps to create reports that provide insights into your business.
Google Campaign: A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings.
Impressions: How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.
Keywords: Words or phrases that are used to match your ads with the terms people are searching for.
- Broad: Broad match is the default match type that all your keywords are assigned
- Phrase: Ads may show on searches that include the meaning of your keyword.
- Exact: Ads may show on searches that have the same meaning or same intent as the keyword.
Negative Keywords: A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase.
Quality Score: Quality Score is a diagnostic tool meant to give you a sense of how well your ad quality compares to other advertisers.
ROI (Return On Investment): How much profit you've made from your ads and free product listings compared to how much you've spent on them.
SEO (Search Engine Optimization): The practice of including content on your site that has the potential to improve your site’s visibility to search engines and their users. In other words, SEO can help your site show up more often in relevant searches.
Targeting: Targeting ads is an essential part of a successful advertising campaign. You may have designed the perfect ad, but you'll need to show it to the right people at the right time to better reach your goal. Google Ads offers different ways of targeting your ads.
So with that said, I'm still trying to understand and learn these words to this day, but having them right in front of me helps immensely. There's just so many of them to remember in the social media world, so hopefully this list can help those in need when running a campaign.
