The 2 Main Reasons Behind Advertisments

Imagine yourself driving on the freeway coming across this bill board:

 

Does it make you smile? Does it make you think about their chicken? Does it persuade you to take the next exit to buy food?  If you find yourself lingering on an advertisement like this, marketing did their job correctly.  They are the ones who attract customers like you to their ads. There are 2 main reasons why companies, like Chick Fil A, display advertisements:

1. Inform customers of the business or product

2. Persuade customers to buy the product or learn more about the business

So with that said, the process of advertising is a daunting task, even with marketing experts involved.  There are a few challenges that they face, because the advertising world is very competitive.  One of the best tools that help companies become successful with advertising is Google Ads.  If you're not familiar with it, give that article a read.  It's interesting how it all works!